Letter Campaign for Specialty Carts

We’re tremendous fans of grassroots efforts and the recent news that Target has begun a test run of using Caroline’s Carts got us thinking… while it’s wonderful Target has tackled this very important initiative, that momentum shouldn’t just stop with them. Because our parents are extremely busy, we decided to draft a short, simple letter campaign for parents of children with special needs to use in requesting other stores to jump onboard this very important movement of providing specialty carts.

The letter below is simply intended to be something you can quickly copy and paste into an email or Word document to modify or improve as you see fit. We hope it’s a valuable resource for you, a successful letter campaign for children with special needs nationwide and would love to have you let us know when it makes an impact in your community on our Facebook Page!


Dear (Manager/Store Owner name) of (Store),

As an (advocate/parent/individual) impacted by Cerebral Palsy, I would like to draw your attention to the following news story:


In it, you will see that Target, a national store, is test-running the purchase of specialty carts intended to allow users to shop with their older special needs children. While your current cart selection does allow for shopping with younger special needs children, these specialty carts are designed to ease the process for adults like myself who are unable to make-do with your current selection.

It should go without saying that expanding your options, even by just one specialty cart like this, would make a tremendous impact on individuals like myself who would be able to find new opportunities to shop at your store due to this investment. While this appeal may be reason enough for you to consider buying a specialty cart intended for older special needs individuals, I would also like to bring your attention to this post on CerebralPalsy.org’s Facebook Page:


The announcement of Target’s test run went viral and led to over 3,000 individuals like myself congratulating the store on this effort, with a number of people pledging to shop at the store solely based upon this decision. Imagine the impact and positivity from the community if you were to be proactive in purchasing even one of these specialty carts – while the good will it would buy would be reward enough, I imagine that local news would be happy to celebrate this effort in recognizing the special needs community in such a way.

While budgets can be tight and this may be an unexpected expense, I appreciate your time in considering purchasing a special needs specialty cart designed for older individuals like the one highlighted above. While it may not seem like much, efforts like this make a tremendous impact in the lives of parents and advocates of those with special needs and your consideration means a lot.

If you would like to contact me regarding anything in this letter, see below.

Thank you for your time and interest in helping the special needs community!
All the best!

(Your Name)
(Your phone number)
(Your email address)